New website and media to promote the MFDS exams to young dentists
The Faculty of Dental Surgery is part of the Royal College of Surgeons of England, and those dentists who take and pass their MFDS exams become members of this prestigious institution. MoxieWorks created a new website, photographs and videos to support the main RCS site in order to attract prospective members to take the exams at the Faculty of Dental Surgery.
An engaging design to resonate with a younger demographic
The MFDS exams are an important stage in the career progression of dentists, as well as an opportunity for the colleges to recruit new members. The Faculty of Dental Surgery wanted to raise the profile of their MFDS exams to potential candidates with a fresh and engaging format while staying within the brand guidelines of the RCS, England.
MoxieWorks conducted a wide amount of research across all the Royal Colleges that currently offer the MFDS exams in the UK, as well the blogs and forums of recent graduates to identify the key decision making processes. In collaboration with the faculty members, Moxie worked out the personas of the potential candidates and the information they required as well as the benefits that attract them to choose a specific college.
It was equally important to liaise with the in-house marketing team to ensure we adhered to the brand guidelines, while at the same time pushing at the edges of the brand to show a fresh approach to a younger dental practitioner.
Videos produced for the MFDS website:
Matthew Garrett, MFDS Statement
Senam Icel, MFDS Testimonial
Onkar Mudhar, MFDS Testimonial
Photography to showcase the RCS, England and FDS members
