Introduction:
Pen-Y-Bont Dental is a well-established, family-friendly dental practice in the heart of Bridgend, South Wales.
The team provides a wide range of general and cosmetic treatments, from routine check-ups and hygiene appointments to teeth whitening, veneers, and dental implants. Known for their compassionate care and long-term relationships with patients, they’re trusted by generations of families in the local area.
The Goal:
Pen-Y-Bont Dental approached us for a complete website refresh. Their previous site was outdated, difficult to navigate, and didn’t reflect the professionalism or full scope of services offered by the practice.
They wanted a clean, modern site that would feel welcoming to patients while also improving their visibility on Google.
A key part of the brief was to ensure that the new site was fully optimised for SEO, with keyword research and competitor analysis informing the content from the start.
Website Design
It was essential for the new website to reflect Pen Y Bont Dental’s warm, professional ethos and the breadth of services they offer, while improving visibility in local search results. We began with a series of collaborative sessions with the team to understand their vision for the site, identify priorities, and explore inspiration from other dental and non-dental websites.
Website planning started with wireframing and defining the key functionalities needed to enhance user experience. We developed design concepts for core pages, integrating the practice’s branding and ensuring a welcoming, accessible layout that worked across all devices.
From the outset, we carried out detailed keyword research and competitor analysis to inform the sitemap and content strategy. This ensured the written content was not only clear and engaging for patients but also optimised for search engines. Each page was crafted to support local SEO and highlight the services most relevant to prospective patients in the area.
We held regular review meetings throughout the project, providing opportunities for feedback and refinements before moving into development. The website was built in WordPress and rigorously tested for functionality, speed, and responsiveness on desktop, tablet, and mobile.
Post-launch, we continue to provide maintenance and support to ensure the website performs at its best and reflects the ongoing growth of the practice.
Outcome
Pen Y Bont Dental’s new website successfully reflects the practice’s modern, patient-first approach, with a fresh visual identity and streamlined user experience. The clean, mobile-responsive design makes it easy for patients to find key information, book appointments, and explore treatments. Since launch, the site has helped improve online visibility, increase enquiries, and reinforce Pen Y Bont’s reputation as a friendly, professional dental practice serving the Bridgend community.
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