Introduction:
Muse Dental, formerly known as Keynsham Dental Care, is a distinguished dental practice located in Bristol. Under the leadership of Dr Dave Stone, this dedicated team with over 100 years of collective experience truly cares about their patients. Their tagline ‘All About You’ is the embodiment of all their values and their trueline ‘Considered Care With a Smile’ seeks to tell their audience who they are and what they stand for in simple form. Muse Dental work to prove their trueline when both patient-facing and behind the scenes in every action they take.
The Goal:
The primary objective of Muse Dental’s rebrand was to transition from an NHS practice to a membership-based private practice. This comprehensive rebrand included a name change, logo design, developing brand guidelines, new website, signage and marketing material. The goal was to create a brand that reflects Muse Dental’s core values and mission, ensuring that every new visitor understands the compassionate care and support they can expect during their dental visit. They earn trust through simple and honest communication combined with a light-hearted humility that allows our patients to feel protected and cared for.
Logo Design & Branding
The logo design process for Muse Dental commenced with an extensive Branding Workshop held at an offsite location. This full-day event featured a series of strategic exercises aimed at helping Dr Dave Stone articulate the practice’s purpose, mission, values, and messaging. Through these activities, we gained a deep understanding of Dr Stone’s vision and objectives.
With this insight and supported by independent market research into competitors and industry trends, we began the logo conceptualisation phase. We presented Dr Stone with 12 distinct logo options for initial feedback, ensuring a collaborative and inclusive approach.
Upon finalising the new logo, we developed comprehensive brand guidelines. These guidelines are designed to ensure consistent communication, foster trust with patients, enhance brand recognition, and establish a professional and cohesive identity across all marketing materials, both online and in print.
Original logo
New logo
Website Design and Copywriting
The strategic process for developing and creating Muse Dental’s new website was planned to reflect their core values, while ensuring seamless functionality across all devices.
When redesigning the Muse Dental website, our goal was to evoke emotions of joy, transformation, health, and care, reflecting the essence of the practice. Following the rebrand and the finalisation of the new logo and brand guidelines, we proceeded with the website design. The process began with a series of collaborative meetings with Dr Dave Stone and the team to understand their ideas for the new website. We drew inspiration from both dental and non-dental websites, gaining valuable insights into Dave and the team’s vision.
Website planning started with wireframing and defining functionalities. We then created design concepts for key pages, seamlessly integrating Muse Dental’s new branding and media. These designs were presented to Dr Dave and the team for feedback and suggestions. Development was carried out in WordPress. Rigorous testing ensured functionality and responsiveness across desktop, laptop, and mobile devices. Before the site went live, we incorporated client feedback to ensure expectations were met.
Ongoing maintenance and updates post-launch are crucial for optimal performance and user experience.
Visit the new site here: https://musedental.co.uk/
