Chatsworth House Dental Clinic


Chatsworth House Dental Clinic transitioned from being an NHS dentist to a private practice in December 2023. The practice has since introduced a Membership plan for their patients. Principal dentist Dr Prem Hunjan entrusted MoxieWorks to redesign the practice logo and create comprehensive brand guidelines.

The practice is located in Harrogate, Dr Prem Hunjan is dedicated to delivering dental care with a clear difference: it’s elegant, effective, and tailored to each individual. The team at Chatsworth House Dental Clinic stands out by blending straightforward Yorkshire honesty with a refined approach to dental health. Their focus is on providing a smile that is both healthy and aesthetically pleasing, with a straightforward approach. At Chatsworth House Dental Clinic, patients receive advanced and personalised dental care that respects their time and values their trust.

The Action:

The logo design and branding process for Chatsworth House Dental Clinic began with a dedicated day away from the practice at a selected venue. This day involved a series of exercises aimed at extracting crucial information to underpin the practice’s purpose, mission, vision, core values, and messaging. Following this initial session, we conducted independent market research into competitors and industry trends to inform the logo conceptualisation process.

Based on this research and the insights gathered, twelve logo concepts were developed and presented to the client for feedback. After incorporating the client’s input, the final logo was selected and brand guidelines were created. These brand guidelines play a vital role in ensuring consistent communication, building trust with patients, enhancing brand recognition, and establishing a professional and cohesive identity across all marketing materials, both online and in print.

The Results:

Original logo

Redesigned logo

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