Introduction:
RPA Dental offers an end-to-end service for dental professionals committed to clinical excellence. With a rich legacy and market-leading advancements, RPA Dental provides everything needed to create a professional dental care environment.
As suppliers of top-tier dental equipment, design services, and maintenance contracts to the UK’s dental community, they partner with world-renowned manufacturers. Their cutting-edge product portfolio enhances dental clinics nationwide, elevating both patient and clinical experiences.
The Goal:
RPA Dental were involved with Dr Laith Abbas and Dr Bilal Abbas from Treehouse Dental at the beginning of their journey, starting with finding the site which was formerly a Santander bank. From there, RPA Dental meticulously outfitted the practice with cutting-edge technology and equipment.
Dr Abbas, a respected key opinion leader in the dental industry, played a pivotal role. His credibility among peers allows him to effectively educate and inform others about the unique benefits and features of RPA Dental’s equipment.
The goal was to create a compelling video testimonial featuring Dr. Laith Abbas at Treehouse Dental. In this video, he shares his firsthand experience working with RPA Dental while showcasing RPA Dental’s advanced dental equipment within the context of a beautiful practice. Located in North London, Treehouse Dental prioritised sustainability. They used eco-friendly materials throughout the practice, creating a calm and relaxing environment for their patients.
The video serves a dual purpose: enhancing RPA Dental’s visibility and credibility within the dental industry to driving sales and customer acquisition.
The Action:
- MoxieWorks to produce a storyboard to share with RPA Dental and Dr Laith Abbas to ensure we capture the equipment, meticulous detail and Dr Laith Abbas in context of the beautiful practice with supplementary b-roll footage.
- Understand unique features and benefits of the advanced dental equipment supplied.
- Highlight RPA Dental’s highly experienced consultants to manage all elements of the clinic’s design and the subsequent installation of state-of-the-art products.
- Communicate RPA Dental’s tailored aftercare solutions to ensure the equipment is well looked after in the long term.
- Half a day shoot, filming Dr Laith Abbas between patients to ensure minimal disruption to the working day.
The Results:
Post-production including b-roll footage through the practice.
The new video will be used for cross- promotional purposes social media, website and events.
