PureFocus Shockwave Therapy Clinic

Introduction:

PureFocus, established by Consultant Orthopaedic Surgeon, Dr Ben Burston and Karen Burston, is on a mission to transform medical treatment through focused shockwave therapy. Their innovative approach offers non-invasive solutions for cell repair and regeneration, targeting degenerative conditions and sports injuries.

In 2020, Dr Burston led a pivotal trial in Oswestry to validate the effectiveness of focused shockwave therapy. The trial successfully demonstrated its potential in repairing cells, leading to its recognition as an evidence-based technology by NICE guidelines.

With a foundation built on innovation, compassion, and integrity, PureFocus is dedicated to improving patients’ quality of life. They continually advance their techniques, ensuring their therapies remain at the cutting edge of medical progress.

PureFocus stands as a leader in non-invasive medical treatments, offering patients the latest in focused shockwave therapy with precision and care.

The Goal:

To solidify their position and reflect their cutting-edge approach, PureFocus entrusted MoxieWorks to design a comprehensive brand identity for their new clinic.

This included the creation of a distinctive logo, brand guidelines, and a cohesive visual identity that embodies PureFocus’s commitment to innovation, precision, and patient care. The goal was to create a brand that not only resonates with their clinical excellence but also communicates their dedication to improving patients’ quality of life.

MoxieWorks Branding Process:

Brand Discovery:

The branding process began with a thorough brand discovery phase, which was crucial for aligning Ben and Karen’s business goals with a successful branding strategy. MoxieWorks engaged in an in-depth discussions with the founders to understand their business and personal goals, ambitions, and vision for PureFocus. This phase allowed MoxieWorks to define the clinic’s purpose, mission, and brand personality, ensuring that the brand promise would be delivered effectively.

Strategic Alignment:

During the discovery phase, MoxieWorks identified key customer insights and behaviours. This strategic alignment was essential to ensure that the brand not only met the founders’ expectations but also resonated with their target audience. The insights gained were instrumental in shaping a brand identity that would stand out in the competitive medical field.

Logo Design:

With a clear understanding of PureFocus’s mission and values. MoxieWorks embarked on the design of a distinctive logo. The logo needed to symbolise the precision, innovation, and care that PureFocus embodies. MoxieWorks created a visual mark that was modern, clean, and reflective of the clinic’s focus on advanced medical technology. The logo serves as a powerful visual representation of PureFocus’s commitment to enhancing patient outcomes through cutting-edge therapies.

Brand Guidelines:

To ensure consistency across all touchpoints, MoxieWorks developed comprehensive brand guidelines. These guidelines outline the use of the logo, colour palette, typography, and visual elements, providing a cohesive framework for all marketing materials and communications. The guidelines ensure that the PureFocus brand is presented consistently, reinforcing its identity and values in every interaction.

The Results:

A fresh, professional brand identity that effectively communicates the clinic’s mission. This new identity enables PureFocus to connect with patients and stakeholders with clarity and confidence, supporting their ongoing commitment to delivering the latest in focused shockwave therapy. The branding encapsulates the clinic’s core values of innovation, compassion, and integrity, providing a strong visual foundation as they advance their therapies.