Business Growth
Smile Architect are a patient-focused practice based on Harley Street, London, dedicated to achieving the best possible results.
The Goal:
To increase inbound traffic and conversions. Smile Architect were looking to grow their visibility both organically (through search engines) and through advertising.
Content Creation and Onsite SEO
- Marketing Flyer- local business development
The Action:
We built a strategic Content Creation plan and improved website SEO. This meant a rewrite of the website homepage, as well as two other pages.
We cross-referenced all data from SEMRush and other third-party sources to research and confirm suitable targeted keywords for these 3 pages. Using this data, we built a strategy to improve relevancy for new search terms.
We improved the content, meta titles, and meta descriptions on the homepage and Cosmetic Dentistry page. We also collaborated with the client’s selected paid search provider to ensure that the final version of the Cosmetic Dentistry page was written and structured in a way that would enhance its Quality Score in Google Ads. We also built a new lead generation page to push conversions and up sales.
We checked the manual ranking report one to two weeks after publishing the new page content to see how it affected its position in the search engine results pages (SERPs).
To encourage more signups, we designed a Marketing Flyer for local business development with persuasive copy.
Finally, we continue to build local business partnerships and boost brand awareness through collaborations.
The Results:
After 2 weeks after completing the initial onsite work, particularly with the homepage, the site is now ranking on page 1 and 2 positions. The positive effects of the SEO are being seen in the rankings for many of the treatment pages, too.
We’ve seen improvements with our targeted ‘cosmetic dentistry’ keywords.
