Healthcare Partners

Introduction:

Launched in 2018, Healthcare Partners Ltd (HPL) is a wholly-owned subsidiary of the Royal Surrey NHS Foundation Trust. HPL provides services to the Trust, as well as other clients in the public and private sectors, with all profits reinvested back into the Trust. Understanding the challenges faced by healthcare organisations, HPL aims to assist in finding cost savings and efficiencies while enhancing patient care.

HPL specialises in offering advanced solutions, including prosthetic reconstruction, 3D printing, and digital surgical planning, catering to both NHS Trusts and private patients. Additionally, HPL’s Electronics and Medical Engineering (EME) team excels in the maintenance and repair of intricate electronic, diagnostic, and therapeutic equipment. With a highly skilled engineering team, HPL manages over 17,000 medical devices across various stages of their lifecycle for NHS Trusts and healthcare partners.

The Goal:

To achieve this goal, a comprehensive content and conference strategy was implemented, focusing on the following key areas:

Healthcare Partners Ltd identified the need to establish a strong online presence and convey its commitment to addressing the complex challenges faced by healthcare organisations and professionals. Healthcare Partners Ltd identified the need to establish a strong online presence on LinkedIn and raise profile at specific industry conferences to promote Maxillofacial work and Medical Engineering services to build new partnershis. The goal was to create content that not only served as an informative platform but also showcased HPL’s expertise in providing solutions for cost savings and efficiency improvements in the healthcare sector.

Cultivate strategic partnerships with other healthcare providers or organisations to leverage combined resources and expertise for improved outcomes.

The Action:

Highlight their expertise and experience, special rates by offering highly competitive rates for everyday items and dressings. Achieved through their established relationship with the NHS supply chain.HPL can take care of the whole process from start to finish, speak to reps on your behalf, manage evaluation and logistics and delivery.

  • British Association of Oral and Maxillofacial Surgeons (BAOMS) Conference- conference strategy and conference objectives, all marketing material including banners, videos, brochures and delegate data capture. Improve surgical outcomes and transform our patients’ quality of life for the better. 25% off your first order and free delivery
  • Engineering Brochure- design, content creation and printing
  • LinkedIn Strategy- content calendar and content creation.

The Results:

  • Exceeded BAOMS conference ROI and acquired 1 new client.

  • New marketing colterol for Maxillofacial Laboratories and Medical Engineering

  • Increased LinkedIn following and engagement.

  • The tangible results, including new partnerships, increased engagement, and successful conference outcomes, underscored HPL’s commitment to delivering innovative solutions and improving patient care in the healthcare sector.

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