Introduction:
The Goal:
Principal Dentist, Dr Julia Morris approached us with a clear objective: to reposition the practice with a new name, look and feel that would resonate with their evolving patient base. Moving from NHS to private membership care marked a significant shift, and it was important that the brand and online and offline presence reflected this change. They needed a new identity, cohesive marketing materials, and a modern, patient-friendly website that would introduce Curzon Park Dental as a high-quality, trusted local provider of private dentistry.
Website Design and SEO:
The website project began with planning sessions to understand the practice’s goals, services, and how best to communicate their new offering. From there, we created wireframes to define the structure and developed design concepts that incorporated the new branding, tone of voice, and photography.
We also carried out keyword research and competitor analysis at the start of the project to inform the sitemap and written content. Each page was written in a clear, patient-first voice and optimised for local SEO, helping to support the practice’s growth as they transition into private care.
Built in WordPress, the website is responsive across all devices and includes clear calls to action, service pages, and information about the new membership plans. Regular feedback rounds ensured the final site aligned closely with the team’s goals and expectations.
Logo Design, Brand Guidelines, and Marketing Material:
We led on the full rebrand of the practice, from naming and logo design through to brand guidelines and marketing collateral. The new Curzon Park Dental brand strikes a balance between professional and approachable, with a soft, calming colour palette and clean, modern typography.
We created a full suite of branded materials including signage, stationery, business cards, appointment cards, and social media templates. The goal was to ensure consistency across all patient touchpoints, both online and offline, as the practice launched under its new name.
The Result:
Curzon Park Dental now has a confident, consistent identity that reflects its shift into private care. The branding, marketing materials, and new website work together to communicate the practice’s values, reassure existing patients, and attract new ones. It’s a fresh start that feels both professional and personal—just like the care they provide.
Visit the website here: https://curzonparkdental.co.uk/