Building Brand Awareness
Established by Patrick McDonogh in 1972, Croydon Orthodontic Practice has become the largest Orthodontic referral centre in the UK, serving the Croydon community and beyond for NHS and Private treatment.
They provide a full range of orthodontic options, including traditional metal braces, ceramic tooth-coloured braces, lingual and Invisalign systems.
The Goal:
To create a strategic monthly marketing plan and implement it to:
- Build brand awareness for Croydon Orthodontic Practice and Elegant Smiles Dental Practice
- Increase private sales
- Boost social media following
- Increase Google Review rating and reviews
- Increase website traffic and inbound- leads
- Design and generate copy for new Employee Welcome Pack
- New practice video for cross-promotional marketing
The Action:
We provided (and continue to do so) monthly marketing support to Croydon Orthodontic Practice and their sister practice, Elegant Practice located in Purley.
Working closely with the team to create a Marketing Plan and Marketing Strategy, we then set and created 4 campaigns for the year.
We arranged monthly on-site KPI meetings to track performance, and results and check in with the team.
Work we’ve initiated includes:
- Creating and implementing a 50th Year Anniversary Campaign- 2022
- Content creation
- Radio advertising
- New video content
- Updating marketing material
- Local business partnerships
The Results:
With this ongoing work, we have increased weekly conversions by 7 new private patients.
We exceeded the monthly target of 28 booked appointments,
- Monthly Average- Website Smile Viewer Leads: 18 Smile Viewer Adults
Dr Kirtan Patel
Dr Kavita Ravi-Shankar
Team Induction Handbook
Patient Welcome Pack
COP Gold Campaign
