Introduction:
Sherring Lucas was founded in 1975 by Michael Sherring-Lucas, with the aim of achieving industry-leading standards of Quality and Reliability to the Dental Profession. These standards were successfully achieved and still prevail today under Directors Gary Young and Bill Manning. Their continual commitment to Quality Standards resulted in their Laboratory becoming one of the very first in the U.K. to achieve Full Certification to International Quality Standards in 1992.
Highly skilled technicians creating restorations to match the colour and shape of the patient’s natural teeth using state of the art equipment and software. Gary and Bill pride themselves on working closely with the dentist and patients through all stages of their treatments, eliminating errors and waiting time.
The Goal:
New photography and videos to promote dental lab services to general dentists.
The Action:
‘Purpose and goal’ session with Bill and Gary to understand their business and their motivation to generate new media content to understand where it will be distributed, who is it for and what is the objective.
We worked with the team to create video scripts for the team and referring dentist testimonials and a visual mood board.
The photography and videos were shot over the course of 2 days, visiting four referring dentists to film video testimonials and the remaining content was captured at the Sherring Lucas laboratory.
The Results:
New photography and videos